KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear. But we stand for more than just performance: As a vegan makeup brand, our makeup is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.